Our journey began 15 years ago by drawing paths and leaving traces in various national and multinational companies in Romania. We had an intense and scattered journey with many challenges, we understood in detail what retail means and we deepened our knowledge regarding the entire product distribution chain.

We designed and developed new business models, launched strategic directions for existing or newly established companies, activated in the field of sales and procurement, and thought and implemented process optimizations and a multitude of marketing campaigns.

We have worked with a lot of passion, we have formed and we have realized that a healthy business is building in time and is constantly improving. Based on these principles we acted in the online environment, in the direct sales channel and in modern retail.

eRetail is with people and about people, it is about approaching with confidence and joy every challenge and every step of our development.

We strongly believe that we can spread this vision around us, putting passion into every detail of our business and celebrating success through small daily wins, resulting from the involvement of the entire eRetail team. We recognize initiative in everyday work as the most important quality of a teammate, so we want to encourage and reward it on any occasion.

We want to build a fair and lasting relationship between the brand and the customer, offering respect, honesty and quality in any interaction with the customer, be it the products marketed or the services offered by eRetail. At the same time, we believe in simplicity and innovation, because we want to keep things clear and easy to understand and because we like to be dynamic and innovate.

The objective of the eRetail image is to generate a quality and trustworthy certificate recognized and confirmed first and foremost by the Romanian online customer, aiming to develop a unique and pleasant experience with each purchase and thus offering a perfect harmony between the brand and the customer.